The Continua’s Inspirational Tale From Beginning to… Beginning
One of our primary goals at Kaldzar is to inspire others around us, and another is to celebrate those who inspire us. Obviously, we encourage everybody to elevate their health, awareness, peace and productivity. But we especially love seeing people following their own dreams and putting these ideals into practice. Therefore, today we applaud a pair of entrepreneurs who have invested in themselves to turn their fantasy into a fantastic fitness trend…
Welcome to our newest collaboration partner: The CONTINUA!
What is a “continua”?
By definition, a continua refers to an unbroken series or sequence in which adjacent elements are not perceptibly different from each other, although the extremes are quite distinct.
As a business, The Continua recognizes that all things are connected… that music and exercise flow together as one, and that people from all backgrounds can harness that flow to achieve shared fitness goals.
Some dreams don’t have a clear beginning, and some don’t seem to have a clear end. They just flow. But you always remember the parts that move you and motivate you. The same thing might be said for the journey of Chloé and Aliyah, the founders of The Continua. They did not know they were going to start a business; in fact, they didn’t even know each other. However, they both knew that they wanted to do something different. They wanted to break away from their traditional work and find a way to pursue their passions for fitness and music, and to share it with others.
Even with a goal in mind, the path to success can be vague if not downright hidden. But to use one of our favorite quotes from Paulo Coelho’s The Alchemist: “When you want something, all the universe conspires in helping you to achieve it.” Unbeknownst to the other, both women let their own circle of friends know their dreams. And wouldn’t you know it, their circles connected and they were soon introduced. This goes to show that if the first step to success is to have a dream, the second step is to be willing to share it with others. And then don’t be surprised when life shows you a door… open it and see what happens.
Even though Aliyah and Chloé hit it off immediately and surprisingly shared a common goal, that didn’t guarantee an instant fairytale ending. New businesses are constantly being formed, yet not all succeed. Certainly, the added strain of the COVID-19 pandemic and accompanying lockdowns did not help. Or did it…?
Sometimes the powers at play force people to find the strength and courage to adapt in creative ways in order to make it. Additionally, unconventional times can open people’s minds to unconventional modes of business. Even when many businesses were shuttered due to pandemic lockdowns, these two women believed in their goal -and each other- and found their way to reach it. Watch and listen as the owners of The Continua share how they got started. And be inspired to never give up on your dreams, even if you’re not yet sure how to get there.
The Continua is an exciting new method of training that combines the core needs of proper human mechanics, motion and flow with the benefits of strength, endurance and mind/body stimulation. All with a live DJ, to keep the beats flowing as hard as the sweat!
We encourage you to test out new methods like these to keep your training regimen exciting and versatile. Plus, you’ll become part of a healthier and happier community. They have multiple ways for you to reap the rewards of their knowledge and energy:
- Check out their schedule in order to attend their next live session.
- Host a session – Ask them to come to your location and lead the next workout for you and your crew.
- Listen to their podcast for useful information on a variety of health and fitness topics.
We are proud to collaborate with The Continua… Not only do they help us hit our workout goals, but they embody the fun-seeking, risk-taking, and dream-chasing spirit we love. It feels like we’ve just told their story from start to finish. But we know that we’ve only seen the beginning of their journey. We celebrate how far they’ve come and look forward to celebrating all their next exciting chapters.
Do you have a story you want to tell, and a passion you’d like to share with the world?
We’d love to to help promote and celebrate your success! Click the button below and let’s get started!